A journey by public transport is so much more than simply getting from A to B. It is a safe and environment-friendly form of travel that makes everyday life so much easier. Despite this, only 14 per cent of us choose public transport for our daily travel. A united public transport sector has therefore decided to double its market share.
The sector has started a form of partner co-operation – known as the
Doubling Project – in order to double public transport. It is being conducted by the Swedish Public Transport Association, the Swedish Bus and Coach Federation (BR), the Swedish Taxi Association, the Association of Swedish Train Operating Companies, the Swedish Association of Local Authorities and Regions (SALAR) and the Swedish Transport Administration.
Everyone’s a winner
A doubling of the public transport market share produces major benefits for society. The goals are to significantly reduce carbon dioxide emissions and to increase energy efficiency throughout the entire transport system. A doubling will also give better road safety, less congestion and a transport system that offers equal opportunities. Public transport also contributes to growth and regional development.
"PUBLIC TRANSPORT IS A NATURAL PART OF TRAVEL IN A SUSTAINABLE SOCIETY"
Many more people shall experience that public transport is a natural part of the travel undertaken in a sustainable society. This is both our own vision and that of the entire public transport sector. We are working to achieve the goal of doubling the market share of public transport in the long term and doubling the volume of travel on public transport by the year 2020.
In this Doubling Project, we develop ideas, plans and goals on a national level which are then put into concrete form at a regional and local level.
As part of the Doubling Project, vigorous and ongoing training efforts and activities are conducted. In "Think Tanks" all over the country we discuss common solutions to regional challenges, and spread information on good examples. Leadership training is given in co-operation with the Stockholm School of Economics. Recommendations for standard agreements and procurement documents, as well as a number of other activities, shall contribute to continued positive development. Further information on our joint efforts on the way towards meeting the doubling goal is available at www.fordubbling.se.